Titre :	Marketing plans ; How to prepare them, how to use them
Type de document :	Ouvrage
Auteurs :	McDonald Malcolm
Editeur :	London ; New York : Elsevier
Année de publication :	2007
Importance :	680 p.
Format :	25 cm
ISBN/ISSN/EAN :	978-0-7506-8386-9
Prix :	44,97
Langues :	Anglais (eng)
Catégories :	[Thesagri] consumérisme [Thesagri] mercatique [Thesagri] vente
Note de contenu :	Understanding the marketing process The marketing planning process: the main steps, The marketing planning process: removing the myths Completing the marketing audit: the customer and market audit, Completing the marketing audit: the product audit, Setting marketing objectives and strategies, The communication plan: the advertising and sales promotion plans, The communication plan: the sales plan, The pricing plan, Marketing information, forecasting and organizing for marketing planning, Implementation issues in marketing planning, A step-by-step marketing planning system.

Marketing plans ; How to prepare them, how to use them [Ouvrage] / McDonald Malcolm . - London ; New York : Elsevier, 2007 . - 680 p. ; 25 cm.
ISBN : 978-0-7506-8386-9 : 44,97
Langues : Anglais (eng)

Catégories :

[Thesagri] consumérisme [Thesagri] mercatique [Thesagri] vente

Note de contenu :

Understanding the marketing process The marketing planning process: the main steps, The marketing planning process: removing the myths Completing the marketing audit: the customer and market audit, Completing the marketing audit: the product audit, Setting marketing objectives and strategies, The communication plan: the advertising and sales promotion plans, The communication plan: the sales plan, The pricing plan, Marketing information, forecasting and organizing for marketing planning, Implementation issues in marketing planning, A step-by-step marketing planning system.