| Titre : |
From Columbus to ConAgra: the globalization of agriculture and food |
| Type de document : |
Ouvrage |
| Auteurs : |
Alessandro Bonnano ; Laurence Busch ; William Friedland ; Lourdes Gouveia ; Enzo Mingione |
| Editeur : |
Lawrence (Kansas) : University Press of Kansas |
| Année de publication : |
1994 |
| Importance : |
294 p. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-0-7006-0661-0 |
| Prix : |
18,65 |
| Langues : |
Anglais (eng) |
| Catégories : |
[Thesagri] consumérisme
[Thesagri] évolution de l'agriculture
[Thesagri] industrie agroalimentaire
[Thesagri] marché : économie
[Thesagri] mondialisation : économie politique
[Thesagri] relation économique internationale
|
| Note de contenu : |
Summary :
"The Chinese gooseberry was a minor fruit until New Zealanders, tagging it with a catchier name, began an aggressive global marketing campaign. Soon, transplanted to Italy, France, Spain, Chile, and California, the fuzzy little fruit with the bright green interior was known the world round and the kiwi production war was on.
Globalization of food is not a new phenomenon. Columbus and his contemporaries helped open worldwide trade routes for the distribution of all types of goods. Yet over the last two decades, globalization has completely revolutionized the commercial production and marketing of kiwifruit and countless other consumer goods.
Combining current theory on globalization with revealing case studies, the authors of this insightful collection tackle fundamental questions about the changing agricultural and food system in the era of ConAgra and other large transnational corporations. They look at the structure and operations of these new corporate giants, the state's influence in the global system, innovations in scientific research and technology, the roles of producers and consumers, and regional development. In the process, they take a look at why the winners and losers--countries, regions and even ethnic groups that ebb and flow within a vacillating global system--are constantly changing. (...)" |
From Columbus to ConAgra: the globalization of agriculture and food [Ouvrage] / Alessandro Bonnano ; Laurence Busch ; William Friedland ; Lourdes Gouveia ; Enzo Mingione . - Lawrence (Kansas) : University Press of Kansas, 1994 . - 294 p. ; 24 cm. ISBN : 978-0-7006-0661-0 : 18,65 Langues : Anglais ( eng)
| Catégories : |
[Thesagri] consumérisme
[Thesagri] évolution de l'agriculture
[Thesagri] industrie agroalimentaire
[Thesagri] marché : économie
[Thesagri] mondialisation : économie politique
[Thesagri] relation économique internationale
|
| Note de contenu : |
Summary :
"The Chinese gooseberry was a minor fruit until New Zealanders, tagging it with a catchier name, began an aggressive global marketing campaign. Soon, transplanted to Italy, France, Spain, Chile, and California, the fuzzy little fruit with the bright green interior was known the world round and the kiwi production war was on.
Globalization of food is not a new phenomenon. Columbus and his contemporaries helped open worldwide trade routes for the distribution of all types of goods. Yet over the last two decades, globalization has completely revolutionized the commercial production and marketing of kiwifruit and countless other consumer goods.
Combining current theory on globalization with revealing case studies, the authors of this insightful collection tackle fundamental questions about the changing agricultural and food system in the era of ConAgra and other large transnational corporations. They look at the structure and operations of these new corporate giants, the state's influence in the global system, innovations in scientific research and technology, the roles of producers and consumers, and regional development. In the process, they take a look at why the winners and losers--countries, regions and even ethnic groups that ebb and flow within a vacillating global system--are constantly changing. (...)" |
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Ajouter le résultat dans votre panier Affiner la rechercheFrom Columbus to ConAgra: the globalization of agriculture and food / Alessandro Bonnano ; Laurence Busch ; William Friedland ; Lourdes Gouveia ; Enzo Mingione (1994)
Markets of multitudes : How biothechnologies are standardising and differentiating corn and soybeans / Jason Konefal ; Laurence Busch in Sociologia Ruralis, vol.50, n°4 ([01/01/2010])
